How do you get higher rankings on search engines? What social media campaigns should you use? Where do you begin? Sadly, you can’t find answers to all these questions in one place. However, this guide will share one solution to the question of where to start.
Segmentation is one useful method of finding the right audience. But it is all worth the hustle. With segmentation, conversion-marketing strategies become effective and more relevant. Geo-targeting is an easier way to segment your audience.
What is Geo-targeting? Geo-targeting is a tech that uses the specific location of the customer to improve marketing efforts. The Geo-targeting software can use the IP address of users or ISPs to determine the city that the users access your website. <
Different places support various ages, incomes, and gender. By using the information shared in this guide, you can improve your marketing campaigns with minimum effort based on user location. So, how can marketers and businesses use geo-targeting to improve marketing efforts? Read to learn more.
How does Geo-targeting work on social platforms? There are several ways through which promoted ads and posts can reach your target audience on social networks such as Twitter and Facebook:
IP Address- this is the exact location users log in from Recorded Address- this is the street address and town or location users have listed
You do not have to do anything because social networks do this for you. The moment you post, there are a couple of ways you can carry out segmentation including: · City · ZIP Code · State/Province · Country
You can also narrow down your target to a specific location based on the following: · Gender · Age · Languages · Connections · Interests
It is quite impressive that you can be specific when targeting your audience. You may think this is hard work and you have to be an engineer or programmer to be able to do this, but is very simple. Here is how you can improve your marketing efforts with geo-targeting
Look For A Place Where the Ideal Audience Will Have Specific Needs Or Wants Universities, airports, malls, and stadiums are great examples of venues that you can target to access certain interest groups. Stadiums, for instance, are perfect for focusing on certain short engagement events with the audience in that particular event.
Normally, they host fans from two different schools or cities or fans of a certain music genre that features a heavy demographic. An artist such as Arianna Grande is likely to attract school-age male fans.
You can take advantage of these consumer traits to target and time your marketing. For instance, most airports are busy on weekdays, with many business people looking for the best restaurants, while on the weekends; families and leisure look for simple dining options.
On the same nerve, bars and clubs benefit by promoting over 18 events focused on university students between the age of 18 and 21. The above examples are only meant to help show how venues define the type of audience that can be targeted.
Disregard Locations Where Ideal Audience Is Not Located You can define a place you want to reach; you can exclude an area you do not want to reach. You can exclude an entire area or one side of the street. For instance, bars and clubs that want to reach university students may disregard the same area during summer or school breaks when there are not students.
Excluding certain areas may be a cheaper way to spend on higher advert prices of high demand target locations. You can achieve the same targeting goals by excluding other areas and choosing your desired area.
Use other local stores to push your sales Inserting yourself as part of a community can be a great way to build brand loyalty with customers. But, as most small businesses know, making a name for you is easier said than done. Luckily, geo-targeting can make this task a little less daunting.
Say your e-commerce site focuses on college students. Target promotions to local coffee shops within a few miles of your storefront that students frequent. Students that bring in a receipt from the coffee shop to your brick and mortar store get a special discount. You can push this email campaign to users that are within a 10-mile radius of the coffee shop and your store.
Since this promotion also drives business to the coffee shop, you can reach out to them to advertise your promotion and mention it to people as they pay. Not only does this get your name out there, but it also helps position you as a part of the community by engaging with your audience throughout their daily routine.
Adjust Your Marketing Campaigns Around Local Events Positioning yourself as a reliable source of information within your community is a great thing. Ensure your newsletter and campaigns are centered on what is currently happening in a given area. If most of your subscribers come from an area that hosts an antique fair once per annum, include it in your marketing campaigns.
You can add some tips on how to get things at a cheaper price and so on- ensure your topic revolves around sales of your products.
This not only helps you relate to the reader but also allows you to position yourself as more than just a business. You become a reliable source of information and entertainment in your audience’s area. When you find a place in the mind of your customer, you are on your way to success.
Use Location-Specific Keywords For Paid Search Ads There is more to geo-targeting that just capturing the exact location where a person is situated. The intentions of consumers are portrayed all the term by search queries. Location is a common keyword that is normally included in these queries. Often, consumers narrow down their searches by including the name of a town, city, or country.
For instance, “coffee shops near Ranch”, or “Gyms in Austin” show provide location intent that one can target. You can add location terms such as community name, neighborhood, ZIP code, area code, nearby landmarks, tourist destinations, popular venues, street names, and other keywords that will make it easy for consumers to find you when they are searching for products or services around you.
Study Consumer Behavior and Desires from Past Locations They Have Visited You can find a lot of valuable information from location history of consumers, such as places they like to shop, what they like, how they get to the shops, how often they pay for goods or services and so on. Such information will give you valuable insights that can help you target the right consumers
For instance, a store might give customers a free coupon for people have gone to Starbucks several times once within 10 blocks of its premises. The customers can be located anywhere in the city. However, the location history lets the store focus on potential customers who are likely to visit the area in the near future.
Conclusion Advertisements can only be effective if they are relevant. There is nothing more appealing than writing about an individual’s city, state, or home. When you are making adverts, there are numerous ways you can make them geographically centered. There are numerous benefits of geo-targeting and the methods of making this happen are equally plentiful.
